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Strategy Note

This infographic is designed to show why Hot Wheels is the engine of Mattel. It opens with sheer scale (709M cars a year, 22.5 per second) and follows with portfolio-leading FY2024 gross billings and steady multi-year growth, making the case that this brand is the pillar for Mattel and the driver for the vehicle category. Calling out 25,000 models and a strong adult-collector base connects childhood nostalgia to today’s fan culture, widening relevance beyond kids. Altogether, the message positions Hot Wheels as a cross-generational, culturally current franchise with proven momentum—exactly the story retailers, partners, and media need to see.