“three F1 Hot Wheel toy cars (style and detail same as the image uploaded) racing with each other on the iconic orange hot wheel track. Each car is in their lane. Surrounded by buildings in Monarco. Birds eye view (top-down view). Hyper-realistic. Hot Wheels x F1 logo on the top left corner of the image. 1:4 ration (horizontal)”, Gemini, Nov.1.

A collector’s edition celebrating iconic racing heritage — designed for fans who grew up with speed in their hands.

Founded in 1968, Hot Wheels is one of the worlds most popular toys. This campaign introduces the limited-edition Hot Wheels × F1 “Icons Collection” — featuring legendary F1 drivers and a Monaco Grand Prix track set. Designed for adult collectors and motorsport fans ages 18–34, the campaign showcases Hot Wheels not as a children’s toy, but as a cultural artifact tied to passion, nostalgia, and the legacy of F1.

Top: Michael Schumacher Bottom Left: Aryton Senna Bottom Right: Alain Prost
Images retrieved from internet

This project is illustrated through the PESO (Paid, Earned, Shared, Owned) model.

Prompt

Paid: Option 2

a) Creative Brief b) 3 – OOH ads

Earned: Option 2

Analysis of earned business media

Shared: Option 2

Infographic

Owned: Option 1

Data mining & audience profiling

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